Marketing Associate, CRM & Lifecycle

Maiden Home is growing a team of forward-thinking individuals who possess unique strengths and perspectives, an innate ability to inspire their colleagues, and an eagerness to reimagine the world of luxury furnishings.

We’re looking for a left brain and right brain Marketing Associate, CRM & Lifecycle to join our team! In this dynamic and creative role you will be responsible for supporting and scaling our omnichannel marketing and sales outreach to drive business growth. This role will work with our Sr. Manager of Growth Marketing and other stakeholders to manage and analyze customer data and trends to develop initiatives and define strategies to improve client engagement, loyalty and retention. Our ideal candidate will bring strong functional skills working with customer data, while also having a highly creative oriented background in the luxury and/or fashion space. This is an exciting opportunity to learn quickly and advance at a growing brand-led business.

This is a unique opportunity to join a brand that is primed for its next stage of growth–with a proven competitive advantage in its ability to attract, motivate and retain top talent across a range of disciplines. At Maiden Home, you’ll find a workspace that encourages innovation, creative expression, and teamwork, and your experience will be shaped by your performance, contributions, and drive. 

This role is located at our New York headquarters, located in the TriBeCa design district. 

Responsibilities

• Own and execute Klaviyo automated email flows such as abandonment and new subscriber welcome flows.
• Partner with various cross-functional teams (E-commerce, Product Operations, Brand, Creative) to build customer emails and flows in Klaviyo.
• Partner with the Brand Marketing team on executing our email calendar, cadence and A/B testing.
• Support the company’s ongoing clienteling efforts, including prospecting for client-facing teams and creating varying content and newsletters.
• Pull customer segmentation to support various marketing initiatives, such as direct mail and paid digital advertising.
• Regularly maintain and update our customer databases and CRM platforms.
• Conduct ongoing reporting for Growth Marketing channel performance (ex. Outreaches, appointments booked, etc).
• Partner with the Brand Marketing team to define Maiden Home customer personas for ongoing outreach.

Qualifications

• 1-3 years of experience working in CRM or retention marketing at a creatively/brand-led oriented company.
• Experience in a luxury, fashion and/or high-end furniture industry highly preferred
• Strong mix of left and right brain - ability to analyze data and also think creatively about a brand.
• Experience with Klaviyo as an ESP & CRM tool
• Comfortable working in excel & manipulating large datasets
• Ability to thrive in a highly dynamic and fast-paced environment 
• Must be able to effectively collaborate cross-functionally with stakeholders across other departments such as sales, customer care, creative & brand.

About Maiden Home

Maiden Home is an authority in the world of luxury home furnishings. The brand designs original pieces at its New York studio, sources exquisite materials from trusted partners around the world, and works directly with distinguished artisans to bring them to life—then, it delivers them with prices and lead times that are unheard of in the furniture industry.

Maiden Home’s unwavering commitment to exceptional design and quality is praised by leading interior designers and publications including Architectural Digest and Elle Decor, and it has brought the brand consistent year over year growth.

Maiden Home is proud to be an equal opportunity employer. We are committed to building a diverse and inclusive culture. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, disability, protected veteran status, or any other legally protected characteristics.

Anticipated Salary Range: $80,000 - $95,000